Stories to tell,
copy that sells
copy that sells
Content that
keep clients content
keep clients content
This is a breakdown of my content spread, including long and short-form content for B2B and B2C.
Media:
Ad Campaigns, Blogs, Email Marketing, Influencer Marketing, Lookbooks, Landing Pages, Mobile Marketing, Presentations, Press Releases, Social Media Posts, Radio Scripts, Video Scripts, UX Writing for Web and Apps, Website Content
Channels:
Apps and Web assets (Push notifications, In-app banners, Hero image, etc.), Facebook, Google, Instagram, LinkedIn, X (formerly Twitter), and YouTube
Industries:
E-commerce, Ed-tech, Energy Industry, Fashion, Healthcare, Hospitality, Information Technology, Retail, Real Estate, SaaS, and Travel
Markets:
India, US, UK, Canada, Singapore, Malaysia, and Indonesia
My Work
Waith YouTube Ad
Concept, art direction and script writing for a YouTube Ad
Waith HRM Blog
A blog informing companies about HRM while presenting Waith
Waith Website
Website Content for Waith.io
U2 Concert Bus Service Invite
Creative direction and copywriting for a bus service invite to the 2019 U2 concert in Mumbai
Chinese New Year Email
Creative direction and copywriting for a Chinese New Year email
Boarding Point Newsletter
B2B newsletter informing bus operators about the brand and platform updates
Wedding Season Email
A simple yet highly effective email that resulted in a 10% open rate
rPool App
UX writing for the rPool App onboarding process scenarios and research
rPool Landing Page
Website content for rPool Landing Page
Boss Day
Humourous take on celebrating Boss Day
Minimalist Series
Brand morph into Covid advisory posts
DJ Food Puns
Social media series created for FreshMenu
Travel Journal
Scripting, art direction, and creative direction for a short animated video that tells the tale of the company's journey
May Day Activation
Scripting and creative direction for a May Day activation by redBus that celebrated bus drivers as heroes
Avengers on the bus
Conceptualization, scripting, and creative direction for a post at the height of Avengers mania
Singapore Lunar New Year
Social media posts for Lunar New Year
May the Fourth
Conceptualization and creative direction for a social media post celebrating the 4th of May aka Star Wars Day
rPool Animated video
Scripting, art direction, and creative direction for a video about rPool (Carpool Service) announced by redBus at a press conference.
Corporate Video
Scripting and consulting on an office introduction video about redBus. Fair warning the video is over half an hour!
Malaysia Flash Sale
Conceptualization, scripting, and creative direction for a 6-second unskippable ad promoting redBus' Malaysia Flash Sale
Year End Report
The first-ever creative Year End Report for redBus.
Big Red Sale
Conceptualization, scripting, art direction, and creative direction for a 10-second YouTube ad promoting redBus Indonesia's Big Red Sale
Dussehra is Calling!
Conceptualization, scripting, and creative direction for a video capturing some of the unique celebrations of the festival of Dussehra
Mom knows best
A series exploring precautions during the outbreak from the viewpoint of a Mother
Biryani Wars
Conceptualization, scripting, art direction, and creative direction for a social media video that leveraged a trending topic, which was a debate about which state had the best Biryani
Travel advisory during Covid
An Insta series corona advisory